In latest years, Over the Top platforms have become extremely lucrative and popular. The OTT platform refers to any streaming service provider that offers material over the internet. Previously, the cable TV provider was responsible for distributing the programming to the subscribers but now due to the availability of free Ott platforms in India that has slightly diminished. Because to technological improvements, the procedure has experienced significant alterations in the modern period. OTT platforms now play a larger role in our lives than they ever have previously. Following the Covid-19 outbreak, internet streaming trends have exploded, and the need for over-the-top (OTT) and high-quality videos has gradually become a vital part of everyone's daily lives. Similarly, Ott content providers in India also boosted during the pandemic.
Origin of the Ott Content providers in India
Reliance Entertainment introduced BigFlix, first Indian Ott platforms, in 2008. As a result, the platform gained popularity in 2013 as an Ott services in India, when Sony Liv and Ditto TV were introduced to users (Zee). Disney Hotstar, on the other hand, was launched in 2015. It has recently become the most popular platform., Netflix began operations in India in the year 2016. Netflix is a prominent platform with potential Around the Top offerings all over the world. Amazon Prime and Disney Hotstar are its main opponents.
let’s assess the market share of the leading Indian OTT platforms in the Indian online video subscription market as well as free Ott platforms in India
1. Disney Hotstar
Star India owns Disney + Hotstar, which is an Indian video streaming service provider. It is a Walt Disney Company India subsidiary. Major cricket tournaments, such as the IPL, as well as football matches, are broadcast on the streaming service. In favour of a more democratised setting, the corporation has altered its prior VIP and Premium membership options. There are now three Disney+ Hotstar plans available: Mobile, Super, and Premium. Dil Bechara Hai, Sadak 2, and Lootcase are among the Indian films available on the channel, while Bad Education, Secretariat, and Kingsman are among the most popular English films. The platform has 26.8 million paid subscribers, accounting for 30% of the global market.
Hotstar Originals, Star network material, along with the Indian Premier League, ICC Cricket World Cup, Indian TV series, new Indian movie premieres, and Exclusive Hotstar specials like Special OPS, Hundred, Criminal Justice, and all English premium content are all included in the Mobile membership. The cost of a mobile membership is Rs 499, with a one-year validity. Except for sports, the Super Plan is identical to the Mobile Plan and includes ad-supported content. The Disney+ Hotstar Super plan, on the other hand, has a limit on the number of devices that can be used. Users who choose the Super plan, which costs Rs 899 for a year, will be able to stream material on two devices at the same time. You'll need to subscribe to Premium membership if you want an edge plan with access to more devices and 4K resolution. This subscription includes ad-free material in addition to the whole collection of Premium movies and TV series. The Disney+ Hotstar Premium subscription costs Rs 1,499 per month.
2. Amazon Prime Video
Amazon Prime Video is an OTT platform in the United States that offers viewers films and television programmes created by Amazon Studios. Since 2006, amazon started its Ott services in India. It also hosts other providers' programmes and content, as well as sports information. started in 2016 and is originally based in the United States, although its services are provided in a variety of nations across the world. Viewers can watch movies (Hollywood and Bollywood), TV programmes, and Amazon Originals. The most prominent devices for streaming content are smartphones, tablets, and Smart TVs. in spite of not being an Indian Ott platforms it one of the most loved and talked about service.
In India, Netflix is one of the most recognized streaming services as most celebrated one, audience consider it even after the availability of free Ott platforms in India. Mobile, Basic, Standard, and Premium are the four subscription options available on the OTT platform. The Mobile package costs Rs 199 per month and includes 480p streaming. It enables you to stream Movies on your tablet or smartphone.
The Basic plan costs Inr 499 a month and includes 480p resolution as well as support for viewing on a phone, tablet, computer, and television. The Inr 649 standard plan raises the resolution to 1080p while keeping the same features as the basic plan. Finally, for Inr 799 per month, you can get 4K resolution with the same functionality as the Basic and Standard versions.
Other Indian Ott platforms, such as Amazon Prime, Hotstar, Voot, and Eros Now, compete with Netflix for subscribers by charging lower subscription costs. It is one of India's Top 10 Indian Ott platforms due to the high quality of the material it offers.
Voot is an Indian ott platforms. It was founded in March 2016 as Viacom's online branch. This is Viacom 18's ad-supported OTT platform, which is accessible as an iOS, JioPhone, Android app, and desktop portal. As part of a planned promotion, Voot Select will cost you Rs 299 for a year. Conversely, a year's subscription costs Rs 999.
Users can still get some free ad support because the platform is not yet totally paid. Bajorao Mastani, Main Hoon Na, Queen, and others are among the top films seen in Voot. Voot offers to have 100 million monthly active viewers which is big deal for being an Ott players in India.
ALTBalaji is a completely owned subsidiary of Balaji Telefilms Ltd and is an Indian Ott platforms. For its viewers, ALTBalaji is offered in 32 different interfaces. The content is available on mobile and tablet devices (Apple phone, Apple iPad, Android phone, Android tablet), web browsers (Desktop Browser), Android TV, and Windows phones and tablets (Windows PC, Windows Mobile, Windows tablet).
There subscription offer of INR 43 for a single month (single screen) and INR 300 for a year (single screen) is quite alluring. There is a 7-day free trial period. There are various new web shows worth viewing on the site. Mentalhood, Bichoo, Moksh to Maya, and more films are recommended. According to reports, the platform has roughly 34 million paid users. In FY20, ALTBalaji saw a revenue increase of INR 20 crore which shows the amusement of Ott players in india.
Sony Pictures Networks India Pvt. Ltd. owns SonyLiv, one of the Indian OTT platforms. The company's headquarters are in Mumbai. It was established in the year of 2013. It's offered in Hindi, English, and a variety of regional Indian dialects. Some of the platform's material is available without requiring registration. Advertisements are visible in the free service, but not in the premium or paid version. You may subscribe to Sony LIV Premium for Rs. 299 each month, Rs. 699 for six months, or Rs. 999 for a year. The LIV Special subscription is Rs 199 for a year, and the LIV Special+ subscription is Rs 399 for a year. Finally, a year's subscription to the WWE Network costs Rs 299 in India. Dum Laga Ke Haisha, Riviera, Demonte Colony, Muramba, and more films are among the greatest on the platform.
Zee Entertainment Enterprises owns Ott payers in India, an Essel Group subsidiary, runs ZEE5, an Indian Ott platforms. It was introduced in India on February 14, 2018, with content in 12 languages. ZEE5 has lately announced the creation of the ‘ZEE5 Club,' which would cost Rs 365 per year. Apart from select ZEE5 and Alt Balaji programming, ZEE5 Club members will have unique access to most popular shows before they air on television - 1000+ blockbuster movies, ZEE Zindagi shows, and almost 90 and more live TV channels.
The portal charges a monthly subscription fee of INR 99 and a 12-month subscription fee of INR 999. It offers premium subscriptions in two categories: "Club" and "All Access." The Club Plan costs INR 365 per year and allows you to connect up to 5 devices at once. All Access is a flexible plan provided that includes all content for INR 99 per month, INR 299 for three months, INR 599 for half a year, and INR 999 per year, and supports up to five devices at a single time.
8. Eros Now
Eros Now, set in motion in 2012, is an Indian Ott platforms as entertainment and media portal. Eros Digital, Eros International plc's digital media production arm, owns and controls it. The network provides video-on-demand and media streaming services. The virtual platform is available on any Internet-connected device, encompassing smartphones, tablets, computers, and televisions.
Cheeni Kum, Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki Raasleela Ram-Leela, Rockstar, Shubh Mangal Savdhan, and other hit films are accessible. Eros Now's E- Buzz category also includes A Monsoon Date, Maunn, Salute Siachen, Black & White interviews, and more online series and films. For a single device, the Eros Now Premium monthly subscription costs Rs 49 per month, Rs 79 for three months, and Rs 399 over a year.
FREE OTT PLATFORMS IN INDIA
1. MX Player
MX Player is one of the top Indian entertainment apps, as well as a free Ott platforms in India, J2 Interactive designed this web series app, which is available for free. Mx-player began as a video player on July 18, 2011. The network is now ad-supported, with over 150,000 hours of streaming content available in 12 languagesIt is available for free download on iOS, Android, and the web. MXPlayer's web feature is accessible for consumers to utilise at no cost.
Times Internet paid $140 million for a majority share in MX Player in 2018. MX Player was relaunched as an OTT platform with quality content on February 20, 2019. Among the Indian and international firms that have certified content to it are FilmRise, Sonar Entertainment, Screen Media Films, Goldmine, Hungama, Shemaroo, Paramount Pictures, and Sony Entertainment.
2. Jio Cinema
In India, many companies offer free Ott platforms in India. Jio Cinema is among the best Indian entertainment apps, as well as a source of free web series and movies. Mukesh Ambani founded this Hindi movie app, which is now controlled by Jio Communications. And considered as one of the biggest free Ott platforms in India.
The Streaming Industry, Entertainment Industry, and Mass Media are all addressed in this Indian web series app. This web series app is available for free. The app's origins are in Mumbai. Jio Cinema online offers a wide range of content in one convenient location. Also, exclusively one of the free Ott apps in India. Comedy, Documentary, Animation, Crime, Fantasy, Mystery, Sports, War, Biography, Action, Romantic, Horror, Family-Friendly, Psychological, Thrillers, and others are among the films and programmes available.
The Jio Cinema app's content is available in eight different languages, allowing you to connect and enjoy your video in the best way possible.
3. Airtel Xstream
Airtel Xstream is one of the india's Finest entertainment apps, and it is a free OTT platforms in India that allows you to watch endless movies on your television. On September 7, 2020, this Indian web series App was released. This web series app is available for free.
If users purchase the Airtel Xstream setup box, they will be able to convert their conventional television into a smart television. From the Airtel Xstream app, this Indian entertainment app offers over 10,000 movies and series. When a user purchases an Airtel Xstream setup box for free web series, they will also receive a free Amazon Prime Video or Zee5 subscription.
4. The Viral fever
TVFPlay differs from other free OTT platforms in India in a number of ways. One of the most loved free Ott apps in India. If you're looking for something different to watch and a luxury experience, TVFPlay is the place to go. TVF broadcasts original programming as well as programming from across the world that they believe will be of interest to viewers. It's a video streaming service tailored to the needs of the younger generation. The best aspect is that this free OTT platform in India is available for with the finest and new generation content
5. Zenga TV
Zenga TV is something you should look into if you want to view excellent foreign material for free. It includes roughly 100 channels covering all categories, however if you're looking for high-quality content, it might not be available. It’s not highlighted much amongst the free Ott platforms in India but is a surely a place to visit online.